Aligning Missions and Purpose.

Building strategic and financial business plans to help purpose-centered leaders make better, quicker decisions to execute their missions.

Your Purpose DNA empowers you to make better decisions.

Choose well.

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What is Telos?

Telos is a Greek word, dating back to Aristotle, that can be translated to "begin with the end in mind."

Every business decision should do the same.

Problems we solve

Common Business Challenges

Inferior Strategic Financial Plan

Whether you are launching a startup, scaling a growth business, or planning to exit a mature company, maintaining a simple and executable business financial plan is critical.

Decision Fatigue and Analysis Paralysis

Technology give us access to more information and data analytics than we can process. Without a well-defined strategic business plan, owners fall victim to decision fatigue and analysis paralysis.

Lack of Succession Plan

One of the core responsibilities of an leader is to develop the next generation of leaders. This is not simply for companies preparing for exit but a mindset of stewardship for the benefit of all stakeholders.

Telos mission

Telos serves leaders and entrepreneurs seeking to build a business and life plan that works for them.

How we do it

Telos Business Plans


Pursue your Purpose on Purpose.

Design a purpose-centered life and business plan for you and your family that leads to success, significance, and imapact.


Launch and Grow your Business.

Design a startup or growth business financial plan to advance your vision into a scalable and/or investable business venture


Grow and Exit your Business.

Develop and execute an optimal business plan that attracts the right buyer, at the right time, for the right value.


Build an Enterprise to Leave a Mark.

Develop a 100-year strategic plan for your family to create generational impact through legacy business planning.

Telos purpose

Every company can and should be a force for good in this world. Our purpose is to help business change the world for the better. Together.

Results we deliver

Better Choices. Better Life.

Better Health.

Telos Plans helps you make better decisions that will reduce stress and increase fulfillment in your life leading to healthier living.

Better Wealth.

Telos Plans helps you make better decisions that lead to increased productivity and profitability for your company and greater wealth for your family.

Better Relationships.

Telos Plans helps you make better business decisions that result in improving your marriage, family, and community.

discovering your calling

"The two most important days in your life are the day you were born and the day you find out Why."

- Mark Twain

Meet Greg

Greg Sloan, CFP®, CEPA


My purpose is to help creative leaders figure out how to leave a mark.

My promise is to always challenge you to choose well

Greg is a serial entrepreneur and started his first business nearly 30 years ago.

In the summer of 2006, he found himself at the peak of his profession career as a Vice President for Goldman Sachs, the premier brand within the investment banking and wealth management industry. He was 36 years old. Personally, he was miserable, and his marriage was on the rocks.

During the next six months, he began his purpose journey to truly understand the unique impact he was designed to have on this world. In December of that year, he spent the weekend in a cabin in the mountains in North Georgia with a handful of books and a series of self-reflection exercises. Before he left, he discovered his personal purpose...his 'why'.

Greg's purpose is to help creative leaders figure out how to leave a mark. His promise is to always challenge you to choose well.

Upon his return, he designed and presented a new role for his division at Goldman Sachs to better pursue his purpose. When his manager wouldn't accommodate this role change, he quit his job to launch a boutique tax and financial planning firm, Daniel Advisors. During the next thirteen years, Greg grew the practice from a handful of clients to a firm serving forty-five households and managing $110M of investment assets.

In January 2020, he sold Daniel Advisors and formerly retired as a personal financial planner after 25 years in the industry. He now serves other leaders, founders, and entrepreneurs integrating purpose-centered leadership and decision-making to grow their business and leave their mark.

Greg received his undergraduate degree in Finance and MBA from Georgia State University. He and his wife, Katherine, will soon celebrate their 30th anniversary and have three purpose-centered adult children. Although he no longer practices personal financial planning, Greg has maintained his designation as a Certified Financial Planner ™ professional in addition to becoming a Certified Exit Planning Advisor and Certified Purpose Mentor ™.

Build a purpose-centered business and life

Live your Purpose. Leave your Mark.

Built by Founders for Founders

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